Shop Tour: Aida

Who are you?
We are AIDA Shoreditch, a concept store in East London with a focus on community and experience - our aim is to make AIDA a space for everyone to feel welcome. We’re home to a range of menswear, womenswear and homeware brands, chosen for their effortless style, quality materials and strong brand philosophies. We value the journey of our products and try to source both creatively and responsibly. The cafe at the front of our store is a big part of our identity - it’s somewhere people can connect, relax and be inspired. We could all do with slowing down a little sometimes - in fashion and in life.

Where are you?
Our store is on Shoreditch High Street in London. It’s the perfect area to discover independent stores, quality coffee and the famous Columbia Road flower market. We’re in good company!

Describe your shop in three words.
Welcoming / Fresh / Connected