Shop Tour: Smug

Who are you?
SMUG is a Lifestyle Store full of colour. Our 3 story shop houses stationery, homeware, accessories, plants and pots, kitchen, dining, books and magazines, furniture and more. All curated by SMUG founder Lizzie Evans. We host weekend workshops and enjoy the summer addition of CAFE SMUG. Lizzie's Pattern Collection 'Lizzie for SMUG' and her work with London Design Festival in running the Islington Design District are also key factors in the SMUG Lifestyle as well as her blog

Where are you?
Islington in North London. Nearest tube Angel on the Northern line. Based on Camden Passage, a gorgeous pedestrianised street full of lovely shops, restaurants, cafes and antiques. Lots of discoveries to be found.

Describe your shop in three words.
Design-led / Homelike / Curated

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